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Digital Marketing News: 13 January 2025

Digital Marketing News: 13 January 2025

by Zelanda Van Drunick
Google enhances AI image generation in ads, updates language policies, and refines ad network abuse prevention. Meta introduces Instagram ad testimonials and lead labeling. LinkedIn expands ad insights and tests personal post boosting. TikTok shares Valentine’s Day campaign tips. Amazon opens ad network to other businesses.
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2024 Wrapped: The Biggest News of the Year

2024 Wrapped: The Biggest News of the Year

by Zelanda Van Drunick
As we bid farewell to another incredible year, our final newsletter of 2024 brings you a curated selection of the biggest updates and news from the past twelve months. From Google’s shifting stance on privacy, to TikTok’s game-changing e-commerce integration with Amazon, we’ve witnessed innovative changes across the digital landscape. Google Google Preserves Cookies Google…
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Black Friday Deals

Black Friday Deals

by Zelanda Van Drunick
Are you looking to improve your search engine ranking or improve website conversions? Whether you’re grappling with low visibility or struggling to outpace competitors, we’ve crafted the perfect solutions to revolutionise your online presence. Get into our Keyword Gap Analysis to discover the untapped potential of essential keywords, which could be a golden opportunity for…
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Black Friday Ad Tips: How to Succeed with Google Ads

Black Friday Ad Tips: How to Succeed with Google Ads

by Alex Booth
Discover how targeted ads, strategic timing, and compelling ad copy can transform your Black Friday campaigns into success stories. This blog looks at the expert strategies and insightful tips that will help you stand out in the competitive retail landscape, ensuring you catch the attention of eager shoppers.
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Digital Marketing News: 11 November 2024

Digital Marketing News: 11 November 2024

by Zelanda Van Drunick
Google introduces new Performance Max features to optimise asset utilisation, enhance video ads, and streamline campaign management. Benchmarking, call ad upgrades, and social media platform updates like Meta’s Opportunity Score and TikTok’s GMV MAX provide more tools to boost advertising ROI.
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Prepare for a User Experience (UX) Audit

Prepare for a User Experience (UX) Audit

by Tom Davenport
Whether it’s improving navigation, streamlining interactions, or updating outdated designs, a UX audit offers invaluable insights that can lead to higher conversion rates and increased customer satisfaction. This article dives into the critical components of a UX audit, the ideal times to conduct one, and the tangible benefits you can expect. Discover why a UX audit is an essential tool for any business aiming to stay ahead in the digital landscape.
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Posted in: Business

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