The Digital Marketing Specialist Blog

SEO Tips for Black Friday

20th November 2024 by Kyle Rushton McGregor

Unlock the potential of Black Friday with our comprehensive SEO guide. Learn to navigate competitive landscapes, leverage seasonal keywords, and optimise your digital presence for increased traffic and sales. Prepare early, master link-building, and enhance user experience to stand out this holiday season.

Posted in: Uncategorised

Digital Marketing News: 11 November 2024

11th November 2024 by Zelanda Van Drunick

Google introduces new Performance Max features to optimise asset utilisation, enhance video ads, and streamline campaign management. Benchmarking, call ad upgrades, and social media platform updates like Meta’s Opportunity Score and TikTok’s GMV MAX provide more tools to boost advertising ROI.

Posted in: Uncategorised

Effective Paid Media Strategies: Explore proven strategies

6th November 2024 by Alex Booth

Mastering paid media improves advertising efficiency and return on investment (ROI). By targeting the right audience and using specific strategies for each platform, businesses can boost engagement. Ongoing optimisation and data-driven changes help keep campaigns effective and aligned with business goals.

Posted in: Uncategorised

Prepare for a User Experience (UX) Audit

31st October 2024 by Tom Davenport

Whether it’s improving navigation, streamlining interactions, or updating outdated designs, a UX audit offers invaluable insights that can lead to higher conversion rates and increased customer satisfaction. This article dives into the critical components of a UX audit, the ideal times to conduct one, and the tangible benefits you can expect. Discover why a UX audit is an essential tool for any business aiming to stay ahead in the digital landscape.

Posted in: Business

Retargeting Strategy: A Guide for entertainment organisations

30th October 2024 by Alex Booth

Retargeting can change the game for digital advertising in the entertainment industry. Explore strategies designed for musicians and filmmakers to tackle challenges and succeed in a crowded market. Use retargeting to keep your audience interested in your content, making your marketing efforts more effective and efficient.

Posted in: Uncategorised

Digital Marketing News: 28 October 2024

28th October 2024 by Zelanda Van Drunick

Learn more about the newest digital marketing tools offered by Google, TikTok, LinkedIn, and Reddit. Discover Google’s partnership with Amazon, TikTok’s store visit tracking & LinkedIn’s updated Live Event Ads.

Posted in: Uncategorised

Understanding Paid Media: A comprehensive guide to paid media and its significance in digital marketing

23rd October 2024 by Alex Booth

This article explores the essentials of paid media, debunking misconceptions about its costs and effectiveness, and highlighting its role in boosting brand visibility and driving conversions.

Posted in: Uncategorised

YouTube Advertising for Entertainment Brands

16th October 2024 by Alex Booth

Explore the benefits and strategies of YouTube marketing for entertainment brands. This post explores ad types, platform distinctions, cost considerations and best practices for maximising reach and engagement on YouTube.

Posted in: Uncategorised

Digital Marketing News: 14 October 2024

14th October 2024 by Zelanda Van Drunick

Discover the newest digital marketing tools offered by Google, Meta, TikTok, LinkedIn, and Pinterest. Discover Google’s AI Ad Features, TikTok’s AI Advertising Tools & LinkedIn’s Lead Gen Optimisation

Posted in: Uncategorised

How Marketing Has Evolved in Media and Entertainment

9th October 2024 by Tom Davenport

Discover how marketing in the media and entertainment industry has evolved in the digital age. From the rise of streaming to the impacts of COVID-19, and the key role strategic marketing plays in navigating these changes.

Posted in: Uncategorised