Blog

As we bid farewell to another incredible year, our final newsletter of 2024 brings you a curated selection of the biggest updates and news from the past twelve months. From Google’s shifting stance on privacy, to TikTok’s game-changing e-commerce integration with Amazon, we’ve witnessed innovative changes across the digital landscape. Google Google Preserves Cookies Google…

Measuring paid media campaign success is crucial in digital marketing. This guide explores key performance indicators (KPIs) for awareness, engagement, and conversion, helping you make informed decisions and maximize ROI. Learn to choose the right metrics, optimize strategies, and gain actionable insights to drive business growth.

In the digital marketing landscape, X (formerly known as Twitter) is an option for businesses aiming to boost brand awareness, drive website traffic, and grow follower counts. In basic terms, companies can promote tweets to reach a target audience, similar to platforms like Facebook and Instagram.

Discover how the Digital Markets Act (DMA) reshapes Google in Europe, and leverage Meta’s new lead exporting feature.

Are you looking to improve your search engine ranking or improve website conversions? Whether you’re grappling with low visibility or struggling to outpace competitors, we’ve crafted the perfect solutions to revolutionise your online presence. Get into our Keyword Gap Analysis to discover the untapped potential of essential keywords, which could be a golden opportunity for…

Discover how targeted ads, strategic timing, and compelling ad copy can transform your Black Friday campaigns into success stories. This blog looks at the expert strategies and insightful tips that will help you stand out in the competitive retail landscape, ensuring you catch the attention of eager shoppers.

In this bi-weekly’s edition of our digital marketing newsletter, we look at the latest enhancements and features from leading platforms like Google and Meta. Discover Meta’s new image ratio, Youtube leveraging Creator videos and improved Google analytics.

Unlock the potential of Black Friday with our comprehensive SEO guide. Learn to navigate competitive landscapes, leverage seasonal keywords, and optimise your digital presence for increased traffic and sales. Prepare early, master link-building, and enhance user experience to stand out this holiday season.

Google introduces new Performance Max features to optimise asset utilisation, enhance video ads, and streamline campaign management. Benchmarking, call ad upgrades, and social media platform updates like Meta’s Opportunity Score and TikTok’s GMV MAX provide more tools to boost advertising ROI.

Mastering paid media improves advertising efficiency and return on investment (ROI). By targeting the right audience and using specific strategies for each platform, businesses can boost engagement. Ongoing optimisation and data-driven changes help keep campaigns effective and aligned with business goals.