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Prepare for a User Experience (UX) Audit

Prepare for a User Experience (UX) Audit

by Tom Davenport
Whether it’s improving navigation, streamlining interactions, or updating outdated designs, a UX audit offers invaluable insights that can lead to higher conversion rates and increased customer satisfaction. This article dives into the critical components of a UX audit, the ideal times to conduct one, and the tangible benefits you can expect. Discover why a UX audit is an essential tool for any business aiming to stay ahead in the digital landscape.
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Posted in: Business
TikTok Advertising for Entertainment Brand

TikTok Advertising for Entertainment Brand

by Monique Steyn
TikTok marketing is an exciting way to promote your brand using short, dynamic videos. With a variety of ad formats, it also provides opportunities to connect with younger audiences. Especially for entertainment brands, TikTok’s potential for virality offers significant exposure.
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Posted in: Uncategorised
Digital Marketing News: September 2024

Digital Marketing News: September 2024

by Zelanda Van Drunick
Phasing out of Enhanced CPC bid strategy for search and display ads Google has announced the phasing out of the Enhanced Cost Per Click (ECPC) for Search and Display Ads by October 2024, requiring a transition to manual bidding strategies. Existing ECPC campaigns can operate until March 2025, after which they will automatically convert to…
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Posted in: Uncategorised

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