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TikTok marketing is an exciting way to promote your brand using short, dynamic videos. With a variety of ad formats, it also provides opportunities to connect with younger audiences. Especially for entertainment brands, TikTok’s potential for virality offers significant exposure.

Phasing out of Enhanced CPC bid strategy for search and display ads Google has announced the phasing out of the Enhanced Cost Per Click (ECPC) for Search and Display Ads by October 2024, requiring a transition to manual bidding strategies. Existing ECPC campaigns can operate until March 2025, after which they will automatically convert to…

Learn more about valuable strategies for optimising digital marketing in the entertainment industry. The blog emphasises the importance of ongoing audience engagement, content creation, paid search, social media strategies, SEO, and email marketing. Additionally, it underscores the significance of market segmentation and understanding consumer behaviors for effective audience retention and conversion.

The entertainment industry is changing quickly and Meta ads are at the forefront of this transformation. Discover the impactful role of Meta advertising in boosting audience engagement, expanding reach, and promoting events, movies, and music. 

This month, Google is rolling out Search Console recommendations to improve your SEO efforts. Meta has added promo codes to enhance lead gen form conversions, and TikTok now allows you to shop Amazon products directly within the app.

Our team of specialists—Alex Booth, Carlos Williams, and Monique Steyn—share their insights on Google Ads bidding strategies to help you understand how to optimise your campaigns effectively.

Today, we introduce you to Monique Steyn, a cornerstone of our digital marketing success. As a Paid Media Specialist, Monique plans, executes, optimises, and manages paid advertising campaigns that drive our clients’ business growth.

Retargeting is a powerful marketing strategy that re-engages customers who have interacted with your brand but have yet to convert. This comprehensive guide explains how retargeting campaigns work, their effectiveness compared to remarketing, and best practices for implementing a successful strategy. Learn about the benefits, goals, challenges, and limitations of retargeting to optimise your marketing efforts and achieve higher conversion rates.

Today, we offer an exclusive insight into the role, journey, and advice of our marketing executive, Zelanda van Drünick. Starting her career as a brand activation coordinator, she transitioned to the world of digital marketing during the COVID-19 pandemic and has helped DMS develop its marketing department.

Competitor keywords are search terms related to your competitors’ products or services. By identifying these keywords, you can attract a more qualified audience searching for products or services similar to yours. Additionally, understanding what keywords your competitors are bidding on helps refine your PPC strategy, ensuring you invest in high-value terms and adjust your budget accordingly.

Our July newsletter is out and filled with the latest updates in the digital industry. Exciting news this month includes Google not removing cookies, detailed targeting exclusions, and TikTok’s new partnership.

In today’s digital landscape, a well-managed paid media budget can be the game-changer your business needs. From understanding the fundamentals to avoiding common pitfalls, this comprehensive guide offers actionable insights tailored for businesses of all sizes.

Google Shopping Ads offer a revolutionary way for retailers to showcase their products with eye-catching visuals right on Google’s search results page. This comprehensive guide dives deep into what Google Shopping Ads are, their various types, how they work, and why they can be a game-changer for your business.

In the digital marketing world, understanding the nuances between SEO and Paid Search is crucial for enhancing your online visibility. This article provides a comprehensive comparison to help you decide which strategy suits your business goals and how a combined approach can maximise your digital presence for both immediate and long-term success.

See our June roundup of digital marketing and ad updates that we shared in our internal Slack channel. Exciting changes this month include updates in GA4, creator insights in Instagram, and AI dubbing in TikTok.

Navigating the digital marketing landscape can be daunting, but partnering with the right paid media agency can elevate your business to new heights. In our latest blog post, we delve into the critical questions you need to ask to ensure your agency of choice aligns perfectly with your business goals and delivers outstanding results.

Here is roundup of digital marketing news and ad updates from the month of May. This month, Meta introduced new AI features to boost ad performance, and TIkTok is using marketing optimisation tools for ads.

See our April roundup of digital marketing and ad updates that we shared in our internal slack channel. This month, Google added new audience insights to Pmax campaigns, and Meta has launched new full screen video ads. Read more in our latest post.