Blog

Learn more about valuable strategies for optimising digital marketing in the entertainment industry. The blog emphasises the importance of ongoing audience engagement, content creation, paid search, social media strategies, SEO, and email marketing. Additionally, it underscores the significance of market segmentation and understanding consumer behaviors for effective audience retention and conversion.

The entertainment industry is changing quickly and Meta ads are at the forefront of this transformation. Discover the impactful role of Meta advertising in boosting audience engagement, expanding reach, and promoting events, movies, and music. 

This month, Google is rolling out Search Console recommendations to improve your SEO efforts. Meta has added promo codes to enhance lead gen form conversions, and TikTok now allows you to shop Amazon products directly within the app.

Our team of specialists—Alex Booth, Carlos Williams, and Monique Steyn—share their insights on Google Ads bidding strategies to help you understand how to optimise your campaigns effectively.

Today, we introduce you to Monique Steyn, a cornerstone of our digital marketing success. As a Paid Media Specialist, Monique plans, executes, optimises, and manages paid advertising campaigns that drive our clients’ business growth.

Retargeting is a powerful marketing strategy that re-engages customers who have interacted with your brand but have yet to convert. This comprehensive guide explains how retargeting campaigns work, their effectiveness compared to remarketing, and best practices for implementing a successful strategy. Learn about the benefits, goals, challenges, and limitations of retargeting to optimise your marketing efforts and achieve higher conversion rates.

Today, we offer an exclusive insight into the role, journey, and advice of our marketing executive, Zelanda van Drünick. Starting her career as a brand activation coordinator, she transitioned to the world of digital marketing during the COVID-19 pandemic and has helped DMS develop its marketing department.

Competitor keywords are search terms related to your competitors’ products or services. By identifying these keywords, you can attract a more qualified audience searching for products or services similar to yours. Additionally, understanding what keywords your competitors are bidding on helps refine your PPC strategy, ensuring you invest in high-value terms and adjust your budget accordingly.