Case Study
Coraline
- Industy
- Entertainment
- Region
- United Kingdom
Mexico
Germany
Brazil
Australia
Philippines
- Solutions
- Paid Media
- Meta
- TikTok
- Google
Goal
Increase awareness of the film release and maximise box office sales
How we did it.
- Develop a comprehensive targeted digital marketing strategy and budget plan
- Segmenting audiences to strategically balance ad delivery across various levels of fandom, ensuring we connect with the right people
- Promote captivating ads on multiple platforms to inspire and engage the audience effectively
- Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging them to finalise their transactions
- Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation
Results.
- In the UK, Coraline is the second highest-grossing film re-release of all time, surpassing E.T. The Extra-Terrestrial and trailing only Titanic in box office grosses
- The highest-grossing re-release of the decade, outperforming the 2022 re-release of the record-shattering Avatar
- In Mexico, the re-release sold more than 1.6 million tickets, exceeding the number of tickets sold for the original release in 2009
- Coraline generated over $52,3M at the global box office
- Just over 1,6 million Clicks were generated from the campaigns at a low Cost per Click (CPC) of $0.06
- 467,167 Cinema Ticket Clicks were generated at an average Cost per Ticket Click of $0.22
- Reached 25 million people with targeted campaigns in multiple regions, with an average Click Through Rate (CTR) of 3%
- The Paid Media Campaigns ran for a total of 20 weeks after multiple extensions due to exceptional performance
Examples.
Click to enlarge images.
"Coraline set box office records in multiple international territories, including the UK and Mexico, through our partnership with Trafalgar Releasing."
David Burke, LAIKA’s Chief Marketing & Operations Officer
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
