Case Study
Daft Punk & Leiji Matsumoto’s Interstella 5555: The 5tory of the 5ecret 5tar 5ystem
- Industy
- Entertainment
- Region
- USA
UK
Germany
France
Australia
Mexico
- Solutions
- Paid Media
- Meta Ads
- TikTok Ads
- Google Ads
- Snapchat Ads
Goal
Increase awareness of the film release and maximise box office sales
How we did it.
- Develop a comprehensive targeted digital marketing strategy and budget plan
- Segment audiences to strategically balance ad delivery across various levels of fandom
- Retargeting website visitors and engaged ad audiences who haven’t yet completed their cinema ticket purchases, encouraging fans to finalise their transactions
- Implement a series of custom conversion events to enable insightful real-time reporting, helping to drive optimisation
Results.
- Achieved over 700k clicks with an impressive Cost per Click of just $0.09
- Generated more than 366k clicks on cinema tickets, with an average Cost per Ticket Click of $0.18
- Delivered over 25 million impressions of ads to precisely targeted audiences, resulting in a remarkable Click Through Rate of 4.68%
- Secured over 5 million video views on TikTok, with an astonishing average cost per view of merely $0.001
Examples.
Click to enlarge images.
"It was a huge box office success, as was the campaign. According to our data, this was the second campaign with the lowest cost per ticket click ever recorded."
Diogo Lacerda, Digital Marketing Manager, Trafalgar Releasing
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
