Case Study
Flash Pack
- Industy
- Ecommerce
- Region
- Worldwide
- Solutions
- Paid Media
- Meta Ads
- Google Ads
SEO
Analytics
Goal
Deliver rapid growth within the emerging market for metropolitan solo travellers to establish Flash Pack as a market leader.
Strong, scalable returns.
- Full-funnel paid media campaigns to capture singles in 30s-40s, with creative testing to find dramatic audience growth through relatable blog content and value propositions
- Comprehensive content retargeting strategy directing users to the next step of the website user journey, covering blogs, trip categories and specific trips
- Retargeting abandoned cart users with testimonials and trip-specific FAQs to counter last-minute resistance
- Search engine coverage through revised SEO content strategy and Google Search ads
- Analytics auditing and reporting to robustly track website behaviour and conversion, and feed actionable insight to content teams on what themes and writers produce the best results
- Handing over with training to an internal paid media team when they grew to 60+ staff, and supporting again when the company started over post-COVID to get them to the same point again in just 12 months
Meteoric growth.
- Growing online revenue to £13 million per year at 7.8x return on ad spend, with over 70% of monthly revenue driven by paid media campaigns, becoming one of the fastest growing companies in the UK
- 400% growth for the company YoY with over 10,000 trips booked last year
- Client winning Amazon’s Young Company of the Year award in 2018
- Successful re-launch of company post-COVID with over £4.7million in revenue generated with Google and Meta ads in 2022
- Meta using Flash Pack’s paid media approach as a case study in sponsored content across the media with the headline “How Facebook Marketing Turned One Company Into a Worldwide Phenomenon“
Examples.
Click to enlarge images.
"Our business achieved 300 to 400 per cent year-on-year growth from that point and Facebook and Instagram still play a huge part in our marketing today."
Lee Thompson, Co-Founder of Flash Pack
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