Case Study
Hundreds of Beavers
- Industy
- Entertainment
- Region
- United Kingdom
Ireland
- Solutions
- Paid Media
- Meta
Goal
Increase awareness of the film release and maximise box office sales
How we did it.
- Develop a targeted digital media strategy and budget plan
- Segmenting audiences to balance ad delivery between different levels of fandom
- Promote engaging ads across Facebook and Instagram to engage and activate audiences
- Retargeting website visitors and ad engagers who have not completed a cinema purchase
- A set of custom conversion events that enable real-time reporting
Results.
- Two campaign extensions due to exceptional results
- Nearly 40% above forecasted ticket sales in the UK and Ireland box office during the first two weeks
- Generated over 5,000 cinema link clicks at a cost of £0.79 per click
- Engaged over 500,000 fans through targeted campaigns in the UK and Ireland achieving an average click-through rate (CTR) of 5.62%
- Successfully achieved over £93,000 at the UK Box Office
Examples.
Click to enlarge images.
This far exceeded our expectations. We are extremely happy with the results of this campaign. Thanks again for all your help!
Peter Thompson, Sales & Acquisitions Director, Lightbulb Films
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
