Case Study
Renaissance: A Film by Beyoncé
- Industy
- Entertainment
Film
- Region
- Worldwide
- Solutions
- Digital strategy
Paid Media
- Meta ads
- Google ads
- TikTok ads
Goal
Maximise box office sales with digital marketing for Renaissance: A Film By Beyoncé
How we did it.
- Develop a paid media strategy for film release in global territories
- Identifying and segmenting audiences to balance ad delivery between different levels of fandom
- Custom tracking for real-time international reporting
- Targeted geographic delivery within drive time of cinema sites worldwide
- Timely and diverse retargeting automation to stay present while minimising ad fatigue
Results.
- First movie in two decades to cross $20 million opening on a Thanksgiving weekend
- Hundreds of millions of impressions to targeted audiences worldwide
- Millions of clicks at an incredible average cost per click of $0.07 each
- Hundreds of thousands of ticket checkouts at extraordinary multiples on ad spend
- Tens of millions of post engagements across Instagram, Facebook and TikTok on ads alone
- Millions of trailer views on YouTube at an average cost per view of $0.01
Examples.
Click to enlarge images.
"Renaissance defied the odds ... it’s the first time a film has opened over $20m on this weekend in 20 years"
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
