Case Study
Spy x Family Code: White
- Industy
- Entertainment
- Region
- United Kingdom
Ireland
- Solutions
- Paid Media
- Meta ads
- Google ads
- TikTok ads
Goal
Generate clicks to the ticketing sites for the UK and Ireland release of the Anime film
How we did it.
- Develop a paid media strategy for ticket sales in the UK and Ireland.
- Using a broad audience strategy to capitalise on the global popularity of the anime.
- Platform budget allocations were kept flexible to shift spending between platforms to optimise results across the cross-platform campaign.
- Implemented scarcity messaging in the lead-up to the film’s release to help drive more immediate action.
Results.
- Generated over 9.9 million impressions for the new film
- Achieving over 8k ticket purchase clicks
- Generated over £350k on the opening weekend in the UK.
Examples.
Click to enlarge images.
Anime Ltd’s Spy X Family Code: White kicked off with a decent £280,729 weekend, at a £1,076 average – a healthy start for an anime title.
Ben Dalton, Screen Daily
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Call us today and we can start to discuss how best to develop your digital marketing activity.
