Case Study
The Hives – Album Launch
- Industy
- Entertainment
- Region
- UK
USA
Europe
- Solutions
- Digital Strategy
Paid Media
Email Marketing
Goal
Generate awareness & engagement for the release of their new album The Death of Randy Fitzsimmons.
How we did it.
- Re-capturing a legacy audience over 6 months prior to album announcement with strategic paid media placements
- Full and comprehensive retargeting of warm audiences with pre-order and album announcement on all platforms
- Capturing attendees across the Arctic Monkeys’ UK arena tour
- Amplifying all TikTok content to drive follower
- Configure Google Merchants and Shopify marketing tracking for three international merch stores
- Advertising Sweden tour tickets
- Growing email subscribers through website and ads, with email automation to maximise subscriber value
- Coordinating email campaign design and delivery
Results.
- Their highest charting UK album
- Over 18k TikTok followers generated on TikTok directly via ad campaigns
- Engaged legacy audiences with 296% growth to the album announcement
- 643k video views generated at £0.01 per view
- 7700 clicks driven to Sweden tour ticket sites
- Generating 7k+ new email subscribers
- Having an average open Rate of 45% on email campaigns
- High quality email audiences with exceptional open rate of 45%
Examples.
Click to enlarge images.
"That’s the Swedish rockers’ highest charting LP in the UK"
Lars Brandle, Billboard
Work with us.
Call us today and we can start to discuss how best to develop your digital marketing activity.
