The Mountain Within Me

How we did it.

• Increased awareness by targeting audiences across the UK and running traffic campaigns, rather than solely focusing on plain awareness to build retargeting audiences.
• Landing page views were generated cost effectively, so we used traffic as well as awareness campaigns for the announcement stage of the film.
• This helped build up the website visitor audience that was used alongside the platform engagement audiences for retargeting.
• Build retargeting audiences with the website visitors from the traffic and brand awareness campaigns and the platform engagement audiences.
• We utilised Dogwoof’s engagement audience, which was quite broad, to increase the size of pixel audience.
• Q&A burst campaigns with focused campaigns around the Q&A screening venues to drive link clicks to the ticketing sites These screenings were hosted screenings where there would be Q&A sessions afterwards.
• Pre- and post-release campaigns targeting cinema locations to drive traffic to the film landing page, along with the Q&A burst campaigns to increase attendance for limited screenings in those areas.
• The client generally aims for a cost per ticket click/purchase of £6 or less on their shows. We used their previous campaigns to forecast results and arrived at a cost/ ticket click of £2.99 for the entire campaign.