Google Partners with Amazon for Enhanced Shipping
Google’s upcoming integration with Amazon Multi-Channel Fulfilment (MCF) will significantly improve shipping speed accuracy for retailers. The upcoming integration with Amazon Multi-Channel Fulfillment will enable retailers to display more accurate shipping speeds on Google, potentially increasing visibility and conversion rates through improved delivery estimates. This partnership aims to reduce cart abandonment, boost customer satisfaction, and improve retailer success.
Verified Google Business Profiles Required for Local Service Ads
From 21st November, Google mandates verified Google Business Profiles (GBP) for Local Service Ads. Without verification, your ads face potential disruptions. Make sure your GBP info matches up with your Local Service Ads to maintain your lead generation and customer acquisition and avoid getting your ads disrupted.
AI-driven Transformation of Google Shopping
Google Shopping is undergoing a complete AI-driven revamp. This transformation leverages Gemini models to create a personalised shopping home experience. With 45 billion product listings, users can virtually try on clothes, shop via Lens, and compare prices seamlessly. This rollout has started in the US.
Boost Ad Performance with Travel Feeds in Search Ads
Hotel advertisers can now use travel feeds in Google Search Ads, showcasing vital data like hotels, rates, and ratings. This initiative enhances advertising relevance, and new formats for other travel options are being tested.
Simplified Video Experiment Features in Ads
Google Ads introduces tools for easy setup of video consideration and reach experiments. Advertisers can now measure ad performance by examining variations, providing insights on metrics such as cost-per-view and cost-per-conversion. These experiments will help in refining ad strategies.
New Tag Diagnostics for Enhanced Performance
Google adds new diagnostics to the Tag Diagnostics tool. Issues like tags ceasing data or positioned too low now have improved detection. These upgrades prevent signal loss, ensuring optimal website measurement and performance.
Ad Updates with Keyword Targeting
Reddit introduces Keyword Targeting, allowing advertisers to place ads within relevant discussions. This feature boosts conversion rates by 30% over traditional methods. AI-powered audience expansion complements this precision by widening yet maintaining relevance.
TikTok
InMarket Integration to Track Store Visits
TikTok partners with InMarket (a location data intelligence company offering solutions surrounding foot traffic) to help advertisers gauge how campaigns drive in-store visits and sales. This integration provides insights into the customer journey, from ad impressions to purchases, focusing especially on industries like retail and dining.
Enhancing Engagement with Live Event Ads
LinkedIn introduces Live Event Ads and Accelerate Campaigns, offering multi-format engagement options. The new features include regional targeting and video previews, potentially lowering costs per action by significant margins.
X (previously Twitter)
Radar Tool Roll-out
X launches the Radar tool for real-time trend analysis, initially available to select Premium+ users. This early version promises updates that will keep businesses ahead of emerging trends, though appears to be limited to only three days of trend data per search.
