Introducing Recommendations in Google Search Console
Google Search Console has launched a new recommendations feature to optimise your website’s presence on Google Search. Based on data from various Google Search systems, these recommendations can help you prioritise essential tasks like adding sitemaps and using structured data. The feature is experimental and will roll out gradually over the coming months.
Enhancements to Trending Now
Google Trends’ Trending Now tool has received significant updates. The upgraded trend forecasting engine can detect 10 times more trends faster, providing real-time data every 10 minutes. With new filters, you can customise your Trending Now view, explore trends in over 100 countries, and gain deeper market insights.
YouTube
New Content Discovery Experiences
YouTube is experimenting with new content discovery methods across formats and lengths. The experiment includes a mix of video formats, including long-form videos where you’d usually see Shorts (for example, the Shorts Feed) or new feeds of long-form videos. This could boost visibility for a range of content types.
Fewer Ad Breaks on Connected TVs
YouTube has introduced fewer, longer ad breaks for connected TV viewers. Google claims this change leads to longer viewing sessions with 50% less interruption, enhancing user experience and increasing advertiser engagement.
Sponsored Newsletters
LinkedIn has launched sponsored newsletters, allowing marketers to extend their long-form content reach. You can now sponsor any member’s newsletter content or your company’s newsletters via Campaign Manager, offering a powerful tool to drive engagement.
Meta
Facebook Ads: Lead Form Promo Codes
Facebook introduces a new option to add promo codes in Lead Forms. This feature aims to encourage purchases by allowing users to redeem promo codes directly on your website after they submitted a lead form.
Campaign Optimisation Updates
Meta is evolving its ad system to deliver more customised results based on what businesses value most. New features include Conversion Value Rules and more powerful analytics integrations with tools like Google Analytics and Northbeam.
Music on Instagram Profile
Instagram now allows users to add a 30-second song to their profile, providing a more personalised way to express themselves. This new feature can be used to debut teasers of songs, which can significantly boost engagement and excitement among fans. It offers musicians a unique platform to activate fans for new music releases or reactivate old tracks.
TikTok
Amazon Ads on TikTok
TikTok now lets users purchase Amazon products directly within the app, creating a seamless shopping experience. This integration allows users to link their TikTok and Amazon accounts for quick, in-app purchases. This feature is currently only available in the United States of America.
