Google Tag and Google Tag Manager To End Support for Internet Explorer
From 15th July 2024, Google Tag and Google Tag Manager will cease supporting Microsoft Internet Explorer. While scripts may still function, Google’s active testing and issue-fixing will stop. This follows Microsoft’s termination of Internet Explorer support on 15th June 2022. This ensures compatibility with the latest web technologies.
Google Preserves Cookies
Google is refining its Privacy Sandbox to enhance online privacy while maintaining an ad-supported internet. Instead of eliminating third-party cookies, Google will let users make informed choices regarding cookie use on Chrome. Continued investment in Privacy Sandbox APIs and the introduction of IP Protection in incognito mode are part of the plan.
Enhanced Broad Match
Google Search ads now report more misspelt queries with correct spellings. Negative keywords will block all misspellings, eliminating the need to add various misspellings manually – simplifying campaign management. Brand inclusions and exclusions will help advertisers target brand-related queries while excluding undesired matches across all search types.
Meta
Captivate audiences with Overlay Ads
Meta has introduced overlay and post-loop ads on Facebook and Instagram Reels. These ads can be placed as banners or videos between Reels, and viewers can engage with them as with regular Reels content. Improved fullscreen ad reporting is also being developed.
Create Up to 78 Creative Elements in Flexible Ads
Meta now allows up to three creative groups within a single Flexible ad, each containing up to 10 images/videos, 5 text variations, 5 headlines, and 5 descriptions. This feature supports different URLs for each ad group, enabling more dynamic and diverse ad campaigns. The only catch: Meta has relentless reporting bugs on flexible creative, so for now, insight from creative reporting appears limited.
Expansion of Special Ad Categories to Include Financial Products
Starting in Autumn 2024, Meta will broaden their categories and add a “Financial products and services” category to its special ad categories. This will limit audience selection tools for ads promoting financial services, aiming for fairer and more equitable advertising practices.
Detailed Targeting Exclusions to be Phased Out
From 29th July 2024, Meta will remove detailed targeting exclusions in new ad sets. Existing campaigns can continue until 31st January 2025. Alternative exclusion products, such as Custom audience exclusions, remain available for advertisers.
TikTok
TikTok Partners with Eventbrite for Seamless Event Promotion
TikTok has partnered with Eventbrite, allowing users to promote and sell event tickets directly through TikTok videos. This feature aims to increase event visibility and sales by integrating ticketing with the social media platform, offering benefits like faster ticket sales and wider reach.
