Today, we introduce you to Monique Steyn, a cornerstone of our digital marketing success. As a Paid Media Specialist, Monique plans, executes, optimises, and manages paid advertising campaigns that drive our clients’ business growth.
Diving into the Digital Marketing World
Monique’s journey into digital marketing began with a keen interest in consumer behaviour and data-driven insights. The digital marketing industry, known for its fast growth and diverse career paths, became the perfect fit.
Having a foundation in marketing with a Bachelor of Commerce degree in Marketing, she improved her digital marketing knowledge with multiple online certifications in digital marketing and platform-specific credentials on Facebook, Google, and TikTok. She embarked on this career starting as a Paid Intern, and her dedication and expertise quickly earned her a promotion to Paid Media Specialist a few months later.
Celebrating Milestones
Monique has successfully managed high-profile campaigns that span multiple countries and languages. Notable successes include the Beyoncé Renaissance project and the Taylor Swift: Eras Tour project, both of which were extensive campaigns with ads reaching over 100 countries.
“Running a project with a big budget that spans over many platforms, countries, and languages is a big task and very rewarding when the results show the hard work that was put into it,”
Managing such large-scale projects showcases the meticulous planning and execution skills our team possesses. These campaigns are a testament to our commitment to world-class performance and expertise.
Valuable Insights for Aspiring Digital Marketers
The digital marketing landscape is ever-evolving. Staying updated with trends and continually learning is important. Monique advises newcomers to:
- Keep up with digital trends.
- Obtain certifications on recognised platforms to master campaign execution.
- Test different objectives, audiences, and creatives to discover what strategies work best.
“Familiarise yourself with core digital marketing concepts such as SEO, content marketing, social media marketing, email marketing, PPC, and analytics. Identify what excites you the most and assess your skills to see how they align with different areas of digital marketing.”
Learning and Growing at DMS
Working at DMS has provided Monique with the opportunity to expand her expertise across different platforms like Apple Search, Pinterest, and Reddit. Additionally, she has improved her skills in navigating tools like Looker Studio and DataSlayer, making reporting and data analysis more efficient.
Our Commitment to Clients
At DMS, we ensure our clients make easy choices with our streamlined processes. Clients feel informed and receive clear, timely replies. We cover all quick wins and handle the complex aspects of digital marketing, ensuring our clients understand what happens next.
By embodying our values of efficiency, clear communication, and pursuit of excellence, our Paid Media Specialists exemplify the expertise and trust our clients rely on.
