TikTok Advertising for Entertainment Brand

What is TikTok marketing?

TikTok marketing uses short-form videos to promote services and brands by entertaining, inspiring, or educating viewers, making it an ideal choice for creating engaging content. This approach makes it an ideal choice for brands looking to create engaging and memorable content.

Types of ads on TikTok

TikTok has various types of ads, which are:

• In-Feed Ads: These are video ads that appear in users’ feeds as they scroll.
• Branded Hashtag Challenges: Sponsored challenges encourage user-generated content and invite TikTok users to create their own videos using a specific hashtag.
• Top View Ads: These ads appear immediately when the TikTok app is opened, ensuring high visibility.
• Branded Content Ads: Brands collaborate with TikTok influencers to create sponsored content, promoting products or services.

Each ad type serves a unique function. For instance, branded hashtag challenges are excellent for awareness and engagement, while branded content ads can drive sales.

Which brands should use TikTok advertising?

TikTok’s user base is predominantly under 34 years old, making it an excellent platform for brands targeting younger demographics. Brands offering products or services that can be showcased through short videos will find TikTok especially beneficial.

Industries That Excel on TikTok

Certain industries perform exceptionally well on TikTok due to its visual nature:

• Fashion and Beauty: Makeup tutorials, skincare routines, and fashion highlights thrive on TikTok.
• Food and Beverage: Cooking hacks, recipes, and food styling content capture wide attention.
• Fitness: Workout routines and fitness challenges attract significant engagement.
• Entertainment and Media: Movie trailers, behind-the-scenes clips, and fan theories gain considerable traction.

Why should you use TikTok for your entertainment brand?

Entertainment brands can uniquely capitalise on TikTok’s viral potential, turning teaser trailers and behind-the-scenes clips into trending content that captures massive attention. Partnering with TikTok influencers also allows entertainment companies to tap into specific audiences effectively.

TikTok provides unique opportunities such as:

• The potential for viral content. Sharing teaser trailers or behind-the-scenes footage can garner significant attention.
• Influencer partnerships. Collaborate with TikTok influencers to reach specific audiences.
• Hashtag strategies. Targeting specific hashtags to reach users interested in relevant content.

How effective is TikTok advertising for entertainment brands?

TikTok ads can be highly effective, especially for engaging younger audiences. Short-form video content tends to attract more attention and engagement compared to traditional static images or text ads. The platform’s targeting capabilities also allow brands to focus on users as young as 13, unlike other platforms that start at 18.

Can I Do Retargeting With TikTok Ads?

Yes, TikTok allows retargeting, although there are restrictions. Your audience must reach a certain size before it can be used as retargeting. You can create warm audiences from users who have engaged with previous posts or been to your website, provided you have the necessary tracking setup. You can also upload a customer file to match your customers with people on the platform.

Benefits of TikTok Advertising

For entertainment brands, TikTok offers substantial benefits:

• Access to a younger demographic as you are allowed to target people from the age of 13.
• Viral potential of user-generated content.
• Engagement through engaging and creative video content.

TikTok marketing best practices for your Entertainment Brand

To ensure a successful TikTok marketing campaign, follow these best practices:

• Define Your Goals: Clearly outline your marketing objectives, whether they are brand awareness, traffic, or sales.
• Understand Your Audience: Research hashtags, trends, and behaviours of your target audience.
• Create Engaging Content: Ensure your videos capture attention within the first few seconds and leverage trending challenges or hashtags.
• Hashtags play a pivotal role in maximising the reach and engagement of TikTok content. Entertainment brands should strategically use hashtags to target specific user groups and trends.

How much do TikTok ads cost?

The cost varies based on the type of campaign and the targeted audience. Awareness campaigns are typically cheaper. However, TikTok ads are generally more expensive for conversions compared to other platforms like Facebook, Instagram, and Google.

Factors That Influence the TikTok Ads Cost

• Target Audience: Age, interests, and location can all affect costs.
• Campaign Objectives: Awareness goals tend to be cheaper than conversion goals.
• Engagement Levels: Higher engagement can lower your costs.
• Location: Some countries have a lower cost to reach users than others.

Is There A Minimum Daily Budget For TikTok Ads?

Yes, TikTok requires a minimum daily budget:

• Campaign Level Budget: At least £50 daily.
• Ad Group Level Budget: At least £100 daily.

This can be a limitation for brands with smaller budgets.

Limitations of TikTok Advertising in the Entertainment Industry

Warm Audiences: You need a specific audience size before you can use remarketing audiences.

Content Restrictions: Static images require music, which can limit creative flexibility, videos cannot be longer than 60s.

Minimum budget: You need to have a minimum daily budget of £50 which limits smaller budgets.

Locations: TikTok Advertising isn’t available in some countries like Mexico or Brazil.

How to get started with TikTok marketing for your Entertainment Brand

For those new to TikTok marketing, start by defining your goals and understanding your audience. Create engaging content and build warm audiences from the beginning. Use TikTok Business Manager features to manage and optimise your campaigns effectively.

Selecting TikTok’s objectives for your campaign

Choose the right objective based on your marketing goals:

• Brand Awareness: Increase the visibility of your brand by showing your ad to the maximum number of people.
• Consideration: Drive more traffic to your website, get more views and engagement for your video ads or get more followers or TikTok page visitors.
• Conversions: Boost sales or specific actions on your website, generate more leads for your business or get more people to install your app.

What Are The Targeting Options For Tiktok Ads?

TikTok offers various targeting options:

• Age: Target users as young as 13.
• Interests and Behaviours: Focus on users’ interests and behaviours.
• Hashtags: Target specific hashtags relevant to your content.
• Custom Audiences: Ad Engagement, Website Traffic, Customer File etc.
• Location

How to track TikTok campaigns

Entertainment brands should focus on the following metrics to evaluate the effectiveness of their TikTok campaigns:

• Engagement: Likes, video views, Cost per video view and click-through rates.
• Conversion Metrics: Website visits, sales, and bookings, Cost per Action.
• Awareness: Reach, impressions, and cost per thousand people reached.

If you would like to improve and optimise your TikTok ads, book a call with our team or contact us today.